Creating a Strategic Marketing Plan
Written by Richard P Gee.
Book (100 pages)
A step-by-step question and answer guide to creating your strategic markeitng plan to ensure your business is marketing focused and that eery area of the plan has been reviewed and strategies set, ideas, examples, checklists. Ideal for business partners and banks to review.
You will learn, what the plan is used for and how to do a plan step by step, how to set objectives that relate to performance, identify strengths, weaknesses, opportunities and threats and what to do about them, create advertising strategies that work, and organise your sales efforts.