A Guide to Marketing & the Law
Written by Richard P Gee
There are 25 laws that affect marketing and sales in New Zealand - get them wrong and you are paying $$$$ and have upset customers. This book sets out in practical terms what to understand about the laws and how to use the understanding to best effect....
It is not for lawyers. It is for sales and marketing managers and business owners wanting to be informed of everything from Fair Trading Act to the Flags and Emblems Act. Easy to read and will save you $$$